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In
Effort to Use Internet More Effectively, P&G Will Use Plugs in TV News
Stories Veteran
Media Analyst joins INNX Board of Directors INNX
Hires Procter & Gamble Veteran INNX
Announces Broadcast Services and Content Agreement With Yahoo! INNX creates convergent news and effectively drives traffic from television to the web. The company provides daily news stories to over 200 local news broadcasters in North America, reaching millions of viewers each day. Content sponsors, or advertisers, receive valuable air-time on local newscasts. The "call to action" at the end of each news story directs a viewer to the advertiser's button on the station's web site. INNX offers the opportunity to build brands for its advertisers -- Internet information and commerce providers -- at a lower cost than traditional advertising, while positioning the advertiser as a credible news provider, adding value to a commerce proposition.
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